Let’s talk about something that’s been on my mind lately—long-term growth.
The kind of growth that isn’t about quick wins or temporary spikes but the type that actually builds something sustainable.
Every task I take on today (and honestly, moving forward) needs to align with this. If it doesn’t contribute to the bigger picture, it’s just busy work. And I don’t have time for that.
What Does Long-Term Growth Look Like?
For me, it’s all about commercial traffic. This is the traffic that turns into clients—people actively searching for services like mine. The magic words here are high-intent queries.
Think:
- “SEO agency for SaaS companies”
- “best SEO for marketplaces”
- “PPC for startups”
If I’m not ranking for these types of searches, I’m not maximizing my potential. Everything I do today needs to revolve around creating or supporting content that targets these terms.
Supporting Strategies for Growth
Here’s the thing—long-term growth doesn’t just happen because I post one good article or run a single PPC campaign. It’s about building a system.
These are the pieces I need to focus on today:
1. Commercial Content
This is the foundation. Long-form, high-intent articles are where the real work happens. These need to rank for the keywords that matter most to potential clients. Without this, I’m just spinning my wheels.
2. Topical Authority
Content like glossaries, tools, or guides might not directly convert, but they make my site more authoritative. That authority helps my commercial content rank faster and better.
3. Delegation and Efficiency
I’ve got to start delegating the work that doesn’t need my direct input. Yes, it might cost more upfront, but my time is worth more than the money I’ll spend. If I can’t focus on high-impact tasks, I’m holding myself back.
Social Media: Keep It in Perspective
I’ve been guilty of over-investing time and energy into social media. Don’t get me wrong—it’s useful for staying visible and occasionally pulling in a client. But it’s not the engine driving long-term growth.
The real drivers are content and strategy. Social media is a sidekick, not the hero.
I could hire someone to help me manage social media, but here’s the reality: most social media are crap.
Instead of trying to grow my social presence organically or spending hours crafting posts, I can tap into people who’ve already done the hard work—influencers with engaged audiences in my niche.
Why?
- They have credibility: Influencers have already built trust with their followers, which means their recommendations carry weight.
- They save time: Instead of focusing my energy on building an audience, I can shortcut the process by leveraging theirs.
- They bring exposure: With the right partnerships, I can get my brand in front of the right people—people who might never have found me otherwise.
Final Thought
If it doesn’t contribute to long-term growth, it’s not worth my time today. I’ve got to keep my focus on building systems, targeting high-value keywords, and cutting out distractions.
Growth isn’t about doing more; it’s about doing what works. Everything else can wait.