Let’s face it—juggling a million things at once doesn’t make you productive. It makes you overwhelmed. When your focus is scattered across too many priorities, nothing gets the attention it deserves, and meaningful progress? That’s out the window.
Enter task bundling—my go-to strategy for keeping things simple, clear, and actually doable.
Task bundling is exactly what it sounds like: grouping related tasks together into neat, manageable packages.
It’s like putting similar tools in one box so you’re not rummaging through your entire shed when you need a wrench.
Easy to grab, easy to get started, and way less stress.
Here’s why bundling works and how you can use it to take back control of your to-do list.
What is Task Bundling?
Bundling is about focusing on one type of work at a time. Instead of saying, “Grow our online presence” (vague and overwhelming), you define clear, bite-sized bundles like:
- SEO Strategy Bundle: Identify low-hanging keyword opportunities, conduct SERP analysis, and plan a content calendar.
- Video Marketing Bundle: Edit videos, optimize YouTube descriptions, and create engaging thumbnails.
- Social Media Growth Bundle: Plan campaigns, schedule posts, and analyze audience engagement.
See the difference? These bundles are specific. They’re actionable. And they make assigning tasks way easier.
Of course, there are levels to it. Generally, the more specific, the better.
Why Bundling Beats Multitasking
When you try to do everything at once—grow SEO, YouTube, and social media simultaneously—you’re setting yourself (or your team) up for burnout.
Few people thrive on multitasking, and even fewer can juggle unrelated priorities effectively.
By bundling, you:
- Minimize Context Switching
- Play to Strengths
- Assign Assignments
- Task Completion
Switching between tasks drains energy and focus. Bundling keeps you in one mode, whether that’s analyzing data or creating content.
Let people do what they’re good at. If someone’s a rockstar at video editing but struggles with SEO, assign them a video-focused bundle. Don’t set them up to fail by throwing unrelated tasks their way.
Bundles are easy to understand and execute. “Handle our video marketing” is far less daunting than a mishmash of tasks like “grow YouTube” + “create videos” + “boost engagement.”
If you set your bundle processes for completion, you get to reap the full benefits of that bundle, will be able to assess timelines more appropriately, and ensure proper execution.
Bundles in Action
Think about your team’s workflow. Could you break down your processes into repeatable bundles? For example:
- Content Creation Bundle:
- Write product listicles.
- Create feature comparison pages.
- Develop glossaries targeting specific keywords.
- Link-Building Bundle:
- Identify reliable domain partners.
- Track outreach efforts and results.
- Recycle successful link-building strategies across clients.
- Attribution and Tracking Bundle:
- Analyze SERPs for competitors.
- Set up tracking systems to measure campaign ROI.
- Identify attribution gaps and opportunities.
Each bundle is focused, actionable, and designed to move the needle.
Finding the Sweet Spot
Here’s the thing: bundling isn’t just about making work easier—it’s about making it better.
To get it right, you need to meet people halfway. Align bundles with both company goals and individual strengths.
If someone was hired to handle social media, don’t toss SEO on their plate just because it needs doing. Square pegs don’t belong in round holes. Instead, ask yourself:
- What are they already good at?
- How can we package tasks so they feel confident and capable?
That sweet spot—where skills meet goals—is where the magic happens.
Systems, Not Chaos
Bundling is also the first step to creating systems. Once you’ve nailed your bundles, you can formalize them into repeatable processes. Instead of reinventing the wheel every time you start a new campaign, you’ll have a roadmap ready to go.
For example:
- SEO bundles break down into content creation, SERP analysis, and tracking.
- Video bundles include editing, optimizing, and posting.
Clear. Simple. Scalable.
Final Thoughts
Task bundling is more than just a productivity hack—it’s a way to cut through the chaos and focus on what matters. It’s about working smarter, not harder, and setting yourself (and your team) up for long-term success.
So the next time you’re staring at an overwhelming to-do list, stop. Group those tasks. Create bundles. And get to work.